About the Approved Gaming Guide Research Unit

Purpose of the guide

Approved Gaming Guide is an independent, privately run information resource. It brings together public licence records for gambling operators that serve customers in Great Britain and presents them in one consistent format. The aim is to help adults answer practical questions: Is this website run by a licensed business? Which activities does that licence cover? Where can I check for myself? Where can I get help?

We are not a casino, bookmaker or payment service. We do not offer gambling, do not accept deposits or payments, do not register players and do not process financial transactions. Nothing on this website is an invitation to gamble.

What “Approved” means in our name

The word “Approved” refers only to our focus on operators that hold a licence issued by the Gambling Commission. It does not mean that this website is approved, endorsed, accredited or reviewed by the Gambling Commission or by any public authority. It also does not mean that we approve of gambling or guarantee any operator.

Editorial independence

• Inclusion depends only on verified licence data. An operator without an active licence that we can confirm is not included, whatever its commercial relationship with us.
• Operators cannot pay to change their status, their description, the order in which they appear, or the information we publish.
• Operators are listed alphabetically. We do not publish rankings or numeric scores.
• We do not publish user reviews, customer numbers, survey results or other statistics that we cannot source.

Verification methodology

We only publish information verified on the operator's official website or on the Gambling Commission public register (opens in a new tab), with its source and the date it was checked. Anything we could not confirm is left out. The most recent check was on 12 November 2026.

What each record covers

• Licence status: the licensed business, account, licence number and activities shown on the public register.
• Terms: key conditions from the operator's terms and conditions and bonus policy, such as withdrawals, fees, verification and wagering.
• Responsible gambling tools: the tools listed on the operator's responsible gambling page.
• Support: the contact channels and hours published by the operator.

Any numeric editorial score we publish in future will be clearly labelled as our own editorial assessment. It is not an official rating by the Gambling Commission or any other authority.

Editorial team

Contributors publish under editorial pseudonyms. These are working names used for consistency. They do not represent certified experts, lawyers or officials of any regulator.

• A. Marlow (pseudonym)
  Editorial lead: structure, editorial standards and corrections.
• J. Penrose (pseudonym)
  Register analyst: licence checks and record updates.
• S. Hartley (pseudonym)
  Responsible gambling content: support resources and safer gambling information.
• Approved Gaming Guide Research Unit
  Collective byline for jointly prepared pages.

Corrections policy

If you believe something on this website is wrong or out of date, please tell us through the contact page and include a link to your source where possible.

• We aim to review reports about licence status first, because they matter most to readers.
• If a licence can no longer be confirmed as active, we remove the “active” status and the outbound link while we investigate.
• Material corrections are noted on the affected page with the date of the change.
• We do not change accurate information because a commercial partner asks us to.

Affiliate declaration

This website may receive compensation for referrals to operator websites. Commercial relationships do not influence editorial selection, licence verification or the informational content of our materials.

Outbound links to operators are marked as sponsored in our code. Following a link costs you nothing extra. You do not need to use our links, and you can always go to an operator's website directly.

The official regulator

The Gambling Commission regulates commercial gambling in Great Britain. To check a licence, report a concern or learn about your rights, go to the regulator directly:

Visit gamblingcommission.gov.uk (opens in a new tab)